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Kimora Lee Simmons re-launches Baby Phat

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By Glam & Essence

Kimora Lee Simmons,the Ex wife of business mogul,Russel Simmons is back to doing what she does best,fashion,with the relaunch of her fashion brand,Baby Phat. This is happening 20 years after first launching her Baby Phat fashion line through her ex-husband ,Russell Simmons’ Phat Farm company.The 44 year old Kimora first announced the re-launch of the rebranding of BabyPhat last month, but the new website BabyPhat.com was finally launched on Friday.
For this rebranded company,Kimora is partnering with her two
daughters with Russel Simmons, 17 year old Aoki Lee and 19 year old Ming Lee ,both of who modelled for the initial re-launch of thee brand’s new line
The website features 17 different items ranging from a Diamond Kitty tank top on the low end of the pricing spectrum to a Legacy Hoodie.
There are also updated versions of one of the Baby Phat staples, the Max Velour Jacket (, in taupe, black and lavender) and Max Velour Jogger pants .
Other items include a Reflective Wind Jacket , Reflective Wind Jogger pants , Color Block Jacket , Color Block shorts and a Diamond Kitty t-shirt.
All of the items feature the iconic cat logo.

The brand also revealed that they will follow in the footsteps of other streetwear brand and drop new products every month, with a second drop coming later this month.  
The re-launch comes six months after their limited collaboration with Forever 21 launched and sold out within 24 hours.   

Glam & Essence Magazine

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