By Glam & Essence
Following how Nigerians condemned an advert released by Sterling bank on Easter Sunday, where Jesus Christ’s resurrection was likened to the rising of Agege bread, the management of Sterling Bank Plc, has had to formally apologize for the distasteful advert shared via email on Easter Sunday, 17 April 2022.
The contrversial advert by the bank was viewed by many as an insult to the body of Christ and to Christians in general .
As a result of the criticism that the advert has generated from the general public, and especially from their Christian customers, the
the Managing Director/CEO of the bank, Abubakar Suleiman, in an apology letter said the bank has accepted that the “content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ”.
Attached is the letter of apology…
“Our dear Customer,
LETTER OF APOLOGY
I trust that this meets you well.
On behalf of the Management and Staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our Easter message email of 17 April 2022.
The content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.
While the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world. Our honest intent was to join our millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short on this occasion.
Our policies are clear on what constitutes acceptable customer communication, and this message should not have been released to our customers. On this occasion, our editorial processes fell short of our policy standards.
As a responsible institution, we immediately withdrew the offensive material and initiated a review of the circumstances that led to this failure. We will further sensitize our workforce to ensure this unfortunate lapse in judgement never repeats itself.
We thank you for your continued trust in us and apologize again for this unfortunate incident.