By Susan Eyo Ikpe
Foremost multinational financial services provider, Zenith Bank Plc has launched “Style by Zenith 2.0’’, the second edition of its lifestyle fair.
The first edition was launched in 2018, and the “Style by Zenith’’ initiative was created with the objective of supporting and creating value for customers by focusing on various aspects of their lifestyle.
The bank said that following the success of the maiden edition,this year’s edition would take things up a notch with the theme, “Style the Life You Desire’’, aimed at encouraging Nigerians to live their best lives and be extraordinary.
The platform seeks to inspire people to be authentic, while showing them that with ordinary talent and extraordinary effort, they could thrive and make real change in this world.
On the rationale behind “Style by Zenith 2.0’’, the Executive Director of Zenith Bank Plc., Dr Temitope Fasoranti, said: “Banking, for Zenith Bank means going that extra mile to be present in the lives of our customers.
“Driven by a culture of excellence and providing cutting edge solutions, the bank is championing this cause to enable individuals and businesses to grow wealth.’’
He added that,
“With Style by Zenith 2.0, the bank continues in her commitment to empowering individuals and entrepreneurs by celebrating real talents.
This year’s programme includes an interesting line up of activities all culminating in the three-day Lifestyle Fair taking place at the end of 2019.
“Kicking off the array of activities is the Style by Zenith 2.0 Fitness Walks being held in conjunction with Mass Medical Missions, a non-profit organisation, and Venus Medicare Ltd, a leading Health Management Organisation in the country.
“The Fitness Walk will serve as a platform to promote Mission Pink Cruise – a project of Mass Medical Missions supported by Zenith Bank.